Spotify 2017 Wrapped Campaign
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Spotify 2017 Wrapped Campaign. Followed by giving spotify users their very own end of year stats. A factor that must be considered in this, and one that spotify seems to have avoided through their campaign, is the concern for user privacy.
A factor that must be considered in this, and one that spotify seems to have avoided through their campaign, is the concern for user privacy. Spotify is a digital music service that gives you access to millions of songs. In 2017, it was renamed to wrapped and spotify has been making a conscious effort to make the format more interactive and social ever since.
This can happen for a number of reasons:
Spotify ‘wrapped’ in a nutshell. Wrapped is a deep dive into the artists, songs, and podcasts that defined your year. By using our website and our services, you agree to our use of cookies as described in our cookie policy. Spotify is wrapping up 2017 with its biggest marketing campaign of the year featuring some humorous new year’s resolutions.
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